Reach the Farmer Audience
With Machinery Pete’s Powerful Marketing Solutions
THE MOST TRUSTED NAME IN FARM EQUIPMENT
TRUSTED SINCE 1989
Machinery Pete is the most trusted name in farming equipment since 1989. With nearly 35 years of experience, no one knows the farmer and dealership audience like we do. Our trusted partnership with one of America’s most respected and recognized media brands, Farm Journal, allows us to lead the way with our marketing and advertising solutions. Combine our highly trafficked online marketplace with our unique tools to reach the farm audience and prepare to exceed your brand goals.
WHY MACHINERY PETE?
Reach over 1.4M active equipment shoppers a month on MachineryPete.com
Gain and retain shoppers’ interests by retargeting them with your brand based on their equipment search criteria, after they leave MachineryPete.com
Leverage Machinery Pete’s influential social media audience with over 260,000 followers combined to get the word out about your products and services
Utilize Machinery Pete’s Farm Reach Database of 1.6 million farmer profile records to reach new customers with our custom email programs
Take advantage of Machinery Pete’s major ag influencer status and equipment expertise by having him make a public appearance at an upcoming farm show or company event
Capture your core audience on some of the most listened to and watched radio and TV shows in the ag community (Machinery Pete TV, AgriTalk, U.S. Farm Report, and AgDay Television)
AUDIENCE & SITE STATS
Machinery Pete is the most trusted name in farming equipment since 1989. Our strong partnership with Farm Journal, America’s most respected media brand, allows us to lead the way with 360-degree marketing and advertising solutions. We’ll help you creatively target the producer and rancher audience and cultivate a comprehensive marketing plan according to your brand goals. Combine our extensive and cost-effective resources, strong traffic growth, and influence in the farming community with your company’s product and services - and get ready to see a healthy return on your investment!
20%Average Age: 58
Located in the
YOY Visits Growth
Visitors Actively Shopping
Farm Reach Database:
Farmer Profiles Across the U.S.
Social Media Reach:
Nearly 400K Followers
Radio, TV, and Podcast Reach:
Take advantage of MachineryPete.com’s 1.4 million site visits and 900,000 unique visitors a month by targeting farmers shopping specific categories or subcategories of farm equipment through banner advertisements or category sponsorships.
Retain shoppers’ interests by targeting them with advertisements across the web based on their equipment search patterns on MachineryPete.com through our ad-retargeting services.
Sees Your Ads on Other Websites
Utilize Machinery Pete’s extensive Farm Reach Database to target new customers through our email program, or make an impression on thousands of subscribers in our weekly e-newsletters through ad placements.
Email Marketing Program
Use Machinery Pete’s Farm Reach Database with 1.6 million farmer records to find new customers and create niche email marketing campaigns without lifting a finger. We will create and distribute the email campaign on your behalf, with options for you to target based on geography, number of acres, crop type and more.
TRADE SHOWS & PUBLIC APPEARANCES
Create word-of-mouth buzz at upcoming trade shows or company events by having the one and only “Machinery Pete” in attendance. While he’s there, take advantage of his celebrity status and equipment expertise. For those looking to enhance brand awareness even further - sign up for our Farm Show Spotlight Video service at an upcoming trade show.
As a respected influencer in the community, “Machinery Pete” draws a large crowd at any event. Hire him to appear at your next trade show booth or corporate event, and utilize his celebrity status and equipment expertise to dazzle the crowd.
Farm Show Spotlight Videos
At the next trade show, tell your brand or product story with a 3-5 minute Spotlight Video and have it shared with over half a million farmers across all our social media channels, on AgriTalk and in farmer’s inboxes. Your video will be recorded and produced by a member of our team and you’ll get a polished copy of the video to keep as a reusable marketing piece.
RADIO & TV BROADCASTING
Radio & TV Ads and Sponsorships
Reach your core audience while they’re watching and listening to their favorite shows by running an ad and/or sponsoring any of these highly popular shows: AgriTalk, Machinery Pete TV, AGDay or U.S. Farm Report.
Machinery Pete TV:
U.S. Farm Report: