THE MOST TRUSTED NAME IN FARM EQUIPMENT

TRUSTED SINCE 1989

Machinery Pete is the most trusted name in farming equipment since 1989. With nearly 30 years of experience, no one knows the farmer and dealership audience like we do. Our trusted partnership with one of America’s most respected and recognized media brands, Farm Journal, allows us to lead the way with our 360-degree marketing and advertising solutions. Combine our rapidly growing online marketplace with our unique tools to reach the farm audience and prepare to exceed your brand goals.

WHY MACHINERY PETE?

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    Reach over 1.1M active equipment shoppers a month on MachineryPete.com

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    Gain and retain shoppers’ interests by retargeting them with your brand based on their equipment search criteria, after they leave MachineryPete.com

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    Leverage Machinery Pete’s influential social media audience with nearly 200,000 followers combined to get the word out about your products and services

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    Utilize Machinery Pete’s Farm Reach Database of 1.6 million farmer profile records to reach new customers with our custom email programs

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    Take advantage of Machinery Pete’s celebrity status and equipment expertise by having him make a public appearance at an upcoming farm show or company event

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    Capture your core audience on some of the most listened to and watched radio and TV shows in the ag community (Machinery Pete TV, AgriTalk, U.S. Farm Report, and AgDay Television)

AUDIENCE & SITE STATS

Machinery Pete is the most trusted name in farming equipment since 1989. Our strong partnership with Farm Journal, America’s most respected media brand, allows us to lead the way with 360-degree marketing and advertising solutions. We’ll help you creatively target the producer and rancher audience and cultivate a comprehensive marketing plan according to your brand goals. Combine our extensive and cost-effective resources, strong traffic growth, and influence in the farming community with your company’s product and services - and get ready to see a healthy return on your investment!

  • User m

    85%

    User f

    15%

    Average Age: 58
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    Located in the
    US: 93%

  • 1.1M
    Site Visits
    month

  • 800k
    Unique
    Visitors

  • 6M
    Pageviews
    month

  • 88%
    YOY Visits Growth

  • 85%
    Visitors Actively Shopping

Farm Reach Database:

Farmreach

1.6M
Farmer Profiles Across the U.S.

Social Media Reach:

Social stats

Nearly 200K Followers

Radio and TV Reach:

Broadcast

Nearly 1M
Media Audience

MARKETING SOLUTIONS

MACHINERYPETE.COM

Take advantage of MachineryPete.com’s 1.1 million site visits and 800,000 unique visitors a month by targeting farmers shopping specific categories or subcategories of farm equipment through banner advertisements or category sponsorships.

Onsite Banner Ads

Accelerate sales through targeted display advertising on MachineryPete.com by owning specific category or subcategory pages – driving relevant shoppers to your site.

Onsite banner

Category Sponsorships

Sponsor a category of equipment on MachineryPete.com related to your products and services, and get your brand in front of every farmer shopping that category.

Onsite banner2

AD-RETARGETING SERVICES

Retain shoppers’ interests by targeting them with advertisements across the web based on their equipment search patterns on MachineryPete.com through our ad-retargeting services.

Users

User

Next arrow
Visits

Visits MachineryPete.com

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Retargeting

Sees Your Ads on Other Websites

Social Posts

Influence Machinery Pete’s loyal social audience of nearly 200,000 followers across Facebook, Twitter, Instagram, YouTube and LinkedIn with carefully curated social media posts about your products or services published on our social pages.

Fb

133,000
followers

Tw

21,000
followers

Ig

12,000
followers

In

6,500
followers

Yt

23,000
subscribers

EMAIL MARKETING

Utilize Machinery Pete’s extensive Farm Reach Database to target new customers through our email program, or make an impression on thousands of subscribers in our weekly e-newsletters through ad placements.

Email Marketing Program

Use Machinery Pete’s Farm Reach Database with 1.6 million farmer records to find new customers and create niche email marketing campaigns without lifting a finger. We will create and distribute the email campaign on your behalf, with options for you to target based on number of acres, crop type and more.

Mail

E-Newsletter Ads to Farmers

Leave a lasting impression on 140,000 farmers nationwide with a 300x250 ad unit in Machinery Pete’s weekly “Equipment Listings Update” newsletter, which highlights seasonal ag equipment to farmers and ranchers.

E-Newsletter Ads to Dealers

Reach an engaged dealer audience of 8,000 nationwide with a 300x250 ad unit placed in Machinery Pete’s weekly “Dealer Talk” newsletter, focusing on equipment news updates, pricing and farmer search trends.

TRADE SHOWS & PUBLIC APPEARANCES

Create word-of-mouth buzz at upcoming trade shows or company events by having the one and only “Machinery Pete” in attendance. While he’s there, take advantage of his celebrity status and equipment expertise. For those looking to enhance brand awareness even further - sign up for our Farm Show Spotlight Video service at an upcoming trade show.

Public Appearances

As a respected influencer in the community, “Machinery Pete” draws a large crowd at any event. Hire him to appear at your next trade show booth or corporate event, and utilize his celebrity status and equipment expertise to dazzle the crowd.

Farm Show Spotlight Videos

At the next trade show, tell your brand or product story with a 3-5 minute Spotlight Video and have it shared with over half a million farmers across all our social media channels, on AgriTalk and in farmer’s inboxes. Your video will be recorded and produced by a member of our team and you’ll get a polished copy of the video to keep as a reusable marketing piece.

Tradeshows

RADIO & TV BROADCASTING

Radio & TV Ads and Sponsorships

Reach your core audience while they’re watching and listening to their favorite shows by running an ad and/or sponsoring any of these highly popular shows: AgriTalk, Machinery Pete TV, AGDay or U.S. Farm Report.

Radio2

AgriTalk:
180,000 listeners/week

Radio4

Machinery Pete TV:
180,000 households/show

Radio3

AGDay:
200,000 households/show

Radio1

U.S. Farm Report:
400,000 households/show

Get Started Today

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